Last November 14, 2011. Animal rights group PETA launched a flash-based game against Nintendo's iconic game character Mario clamming that the game company is advocating to wear real fur. PETA is pointing directly at Mario's famed Tanooki (raccoon dog) suit.
On the intro page of PETA's (People for the Ethical Treatment of Animals) MARIO KILLS TANOOKI mini site, it says:
"When on a mission to rescue the princess, Mario has been known to use any means necessary to defeat his enemy—even wearing the skin of a raccoon dog to give him special powers.
Tanooki may be just a "suit" in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur. By wearing Tanooki, Mario is sending the message that it's OK to wear fur. Play Super Tanooki Skin 2D and help Tanooki reclaim his fur!"
Nintendo has responded to these allegations via Eurogamer:
"Mario often takes the appearance of certain animals and objects in his games," a spokesperson told Eurogamer.
"These have included a frog, a penguin, a balloon and even a metallic version of himself. These lighthearted and whimsical transformations give Mario different abilities and make his games fun to play.
"The different forms that Mario takes make no statement beyond the games themselves."
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